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Last updated: January 22, 2026
IMPORTANT: Please carefully read and understand these Terms of Use. They contain an Arbitration Agreement, Jury and Class Action Waiver, Limitations on El Pollo Loco’s liability and other provisions that affect your legal rights.
PLEASE READ THE FOLLOWING TERMS OF USE AND DISCLAIMERS CAREFULLY BEFORE USING THE ONLINE SERVICES.
El Pollo Loco, Inc. (“EPL,” “we” or “our”), as a convenience to you grants you access to its website, accessible via www.elpolloloco.com, its mobile/tablet applications, loyalty programs, stored value cards and other online programs (collectively, the “Online Services”), conditioned on your acceptance of the terms, conditions and notices contained herein (these “Terms of Use”). For the purposes of these Terms of Use, “Content” means, collectively, any content, including, without limitation any text, software, source code, applications, specifications, images, audio files, articles, and other information or content available through the Online Services.
BY ACCEPTING THESE TERMS OF USE, YOU ALSO AGREE TO OUR PRIVACY POLICY, WHICH IS INCORPORATED INTO THESE TERMS OF USE AND MAY BE UPDATED FROM TIME TO TIME.
You are also subject to the EPL Privacy Policy. You agree that EPL may modify these Terms of Use and the Privacy Policy at any time and from time to time, with or without notice to you. When you access, download or use any of the Online Services, you accept, without limitation or qualification, these Terms of Use as if you had signed them. You are responsible for regularly reviewing these Terms of Use. In addition, EPL may discontinue, or change from time to time, any Online Service (including these Terms) without prior notice.
ACCEPTANCE OF TERMS
Please read these Terms of Use and EPL’s Privacy Policy carefully before accessing or using this Platform or participating in any Online Services. If you do not agree to the terms contained in this Agreement, then you may not access or use the Platform or participate in the Online Services. Your access or use of the Platform or participation in any Online Service constitutes your acknowledgment that you have the legal authority to bind yourself or any party you represent to, and your acceptance of, this Agreement. This includes, but is not limited to, conducting this transaction electronically and accepting the disclaimer of warranties, damage and remedy exclusions and limitations, binding arbitration provision, class action waiver, jury trial waiver, and a choice of California law except as otherwise provided herein. In arbitration, there is less discovery and appellate review than in court. Please read these provisions carefully as they affect your legal rights. You acknowledge that you have read and agree to be bound by this Agreement and to comply with all applicable laws, regulations, and/or rules with regard to your access and use of the Platform and your participation in any Online Services. By accessing, downloading or using the Online Services, you agree and consent to the collection and use of information as described in our Privacy Policy. If you do not agree to these Terms of Use and the terms and conditions of our Privacy Policy, you must cease using the Online Services immediately and discontinue any use of any Content.
ADDITIONAL TERMS
Certain services offered by or through the Online Services, including mobile/tablet applications, loyalty programs, sweepstakes and other prize promotions may be governed by additional terms and conditions presented in conjunction with them. Your access or use of the Platform or participation in any Online Service constitutes your acknowledgment that you have the legal authority to bind yourself or any party you represent to, and your acceptance of, these additional terms.. These Terms of Use and any additional terms will apply equally. In the event of an irreconcilable inconsistency between any additional terms and these Terms of Use, the additional terms will prevail.
YOU MAY NOT USE THE PLATFORM OR ANY SERVICES FOR ANY PURPOSE THAT IS UNLAWFUL OR PROHIBITED BY THIS AGREEMENT. YOUR ACCESS OR USE TO THE PLATFORM OR PARTICIPATION IN ANY ONLINE SERVICES MAY BE TERMINATED IMMEDIATELY IN EPL’S SOLE DISCRETION, WITH OR WITHOUT NOTICE, IF YOU FAIL TO COMPLY WITH ANY PROVISION OF THIS AGREEMENT OR ADDITIONAL TERMS, OR FOR ANY OTHER REASON, OR FOR NO REASON.USE OF THE ONLINE SERVICES
YOU MUST BE AT LEAST 13 YEARS OF AGE TO ACCESS AND USE THE ONLINE SERVICES. Some Online Services may require that you must be 18 or older to use the Online Service. The Online Services are not targeted toward, nor are they intended to be used by, anyone under the age of 13. If you are between the ages of 13 and 18, you may only use the Online Services under the supervision of a parent or legal guardian who agrees to be bound by these Terms of Use.
ACCEPTABLE USES AND RESTRICTIONS
Unless otherwise specified, the Online Services are for your personal and noncommercial use. You may not use, copy, distribute, republish, display, disclose, upload, post, or transmit the Online Services in any commercial manner.
You may not, and may not allow third parties to: (i) modify, copy, distribute, reverse engineer, transmit, display, perform, reproduce, publish, license, create derivative works of, transfer, or sell any Content, other than for your use of the Online Services as expressly permitted in these Terms of Use; (ii) access or attempt to access any systems or servers on which the Online Services are hosted or modify or alter the Online Services in any way; (iii) forge headers, create a false identity or otherwise manipulate identifiers in order to deceive others or disguise the origin of any Content transmitted to or via the Online Services; (iv) delete or change any copyright, trademark, or other proprietary notices; (v) attempt to obtain ownership or title to the Online Services, including the Content (vi) use any device, software or routine to interfere or attempt to interfere with the proper working of the Online Services or any business being conducted on the Online Services; (vii) rent, lease, sell, sub-license, loan, translate, merge, adapt, assign or transfer the Online Services, or combine them with, or incorporate them into, any other programs or services; (viii) disassemble, decompile, reverse-engineer, copy in source or object code format, or create derivative works based on the Online Services; (ix) transfer, provide, export or re-export the online services in violations of an embargo, trade sanction, or other technology control or export laws and regulations; you also represent and warrant that you are not (A) located in a country subject to a U.S. Government embargo, or designated by the U.S. Government as a “terrorist supporting” country; or (B) listed on any U.S. Government list of prohibited or restricted parties; (x) use or launch any unauthorized technology or automated system to access the Online Services or extract content from the online services, including but not limited to spiders, robots, screen scrapers, or offline readers; (xi) attempt to disable, damage, overburden, impair or gain unauthorized access to the Online Services, EPL’s network or any user accounts associated with the Online Services; (xii) transfer or attempt to redeem any verification code for a mobile or online order or digital offer or reward in prohibition of the applicable terms (attempts to redeem single use offers and verification codes multiple times or through multiple users constitutes fraud); (xiii) use the Online Services or any Content, features, or services for any unlawful, fraudulent, or malicious purposes, or to solicit any such activity, (xiv) use the Online Services in any way that is prohibited by these Terms.
You may display and, subject to any expressly stated restrictions or limitations relating to specific material, electronically copy, download and print hard copy portions of the material from different areas of the Online Services solely for your own noncommercial use. Any other use of materials on the Online Services, including but not limited to the modification, reproduction, distribution, republication, display or transmission of any Content, without prior written permission of EPL is strictly prohibited.
EPL shall be the sole arbiter in cases of suspected abuse, fraud, or violations of these Terms and any decision it makes relating to termination or disabling of the Online Services.
EPL does not accept or consider unsolicited suggestions and materials, including any ideas, comments, suggestions, or the like (collectively, “Information”). Please do not submit any Information to EPL by electronic mail, contact us forms or otherwise. Notwithstanding the foregoing and except as otherwise provided under the Privacy Policy concerning personally identifying information, if you submit Information to EPL, such Information will be treated as non-confidential and non-proprietary. Furthermore, you give up all intellectual property rights, including any moral, publicity and privacy rights you have in any Information. EPL is free to use any Information, without limitation and without any compensation to you, for any purpose whatsoever, including but not limited to developing, manufacturing and marketing products using Information or editing, altering, broadcasting, posting, publishing, copying, disclosing, distributing, incorporating and otherwise using Information. By submitting Information to EPL, you agree EPL is free to use the Information for any purpose whatsoever.
EPL reserves the right to prohibit access, use, conduct, communications, or content that we, in our sole discretion, deem to be harmful to us, the Online Services, the Content, our users, our brand, or any other person or entity, or that violates these Terms, and/or applicable law. EPL further reserves the right to terminate, suspend, or cancel your account, if EPL believes that you have violated or acted inconsistently with these Terms, or applicable law, or that you have acted in a manner harmful to our interests, or that you may be likely to do so based upon prior communications, conduct, interactions, or similar factors.
COPYRIGHTS
The Content and the Online Services, including the selection and arrangements thereof, are copyrighted as a collective work under the United States and other copyright laws and are the sole property of EPL and/or its licensors and are protected by patent, trademark, copyright and other intellectual property laws and may not be used except in accordance with these Terms of Use or with EPL’s express written consent. Other than as necessary for your use of the Online Services in accordance with these Terms of Use, EPL grants no other privileges or rights in the Content to you, and you must keep intact all patent, trademark, copyright and other proprietary notices on the Content. Any Content owned by EPL’s licensors may be subject to additional restrictions.
TRADEMARKS
All trademarks, service marks, trade names and trade dress, whether registered or unregistered (collectively the “Marks”) that appear within the Online Services are proprietary to EPL or other respective owners that have granted EPL the right and license to use such Marks. You may not display or reproduce the Marks other than with the prior written consent of EPL, and you may not remove or otherwise modify any trademark notices from any Content.
USER CONTENT
This Online Services may allow users to post, submit, or display information, messages, suggestions, questions, comments, postings, ratings, ideas, techniques, notes, know-how, drawings, concepts, designs, audio visual material, photographs and pictures, digital images, or other content in any form (collectively “User Content”). By posting or submitting User Content on the Online Services, you hereby grant EPL an exclusive, unrestricted, transferable and sub-licensable, irrevocable, royalty-free and fully paid-up, world-wide, and perpetual license to reproduce, distribute, market, publicly display, modify, make, have made, sell and offer for sale, practice all applicable patent, copyright, moral right, mask work, trade secret, and other intellectual property rights, make derivative works of, exploit and otherwise use the User Content in any media whatsoever now known or later invented throughout the world for any purpose whatsoever, commercial or not. You hereby disclaim any right to any compensation from EPL in connection with the EPL’s exercise of its license rights in and to the User Content you have posted on or submitted to the Online Services. By posting or submitting the User Content on the Online Services, you represent and warrant that you own the copyright in such User Content or that you have a legitimate license to post the User Content, including photographs or other audiovisual material, without any restrictions whatsoever.
NOTICES AND PROCEDURES FOR MAKING CLAIMS OF COPYRIGHT INFRINGEMENT
Pursuant to Title 17, United States Code, Section 512(c)(2), notifications of claimed copyright infringement should be sent to the Online Service’s designated agent. ALL INQUIRIES NOT RELEVANT TO OR NOT COMPLYING WITH THE FOLLOWING PROCEDURE WILL RECEIVE NO RESPONSE. EPL respects the intellectual property of others, and we ask our users and visitors to do the same. EPL will process and investigate notices of alleged infringement and will take appropriate actions under the Digital Millennium Copyright Act (“DMCA”) and other applicable intellectual property laws. Upon receipt of notices complying with the DMCA, EPL will act to remove or disable access to any material found to be infringing or found to be the subject of infringing activity and will act to remove or disable access to any reference or link to material or activity that is found to be infringing.
If you believe that your work has been copied in a way that constitutes copyright infringement, please provide EPL the following information. Please be advised that to be effective, the notification must include ALL of the following:
Notices of claimed copyright infringement should be directed to El Pollo Loco, Inc., Attention: Legal Department, at 575 Anton Blvd., Suite 1100, Costa Mesa, CA 92626.
IMPORTANT NOTE: THE PRECEDING INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING EPL THAT YOUR COPYRIGHTED MATERIAL MAY HAVE BEEN INFRINGED. ALL OTHER INQUIRIES, SUCH AS PRODUCT OR SERVICE RELATED QUESTIONS AND REQUESTS, OR QUESTIONS ON PRIVACY, WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS.
TERM & TERMINATION
These Terms of Use are applicable to you upon your accessing, downloading or using the Online Services. From time to time EPL may update, modify, alter or terminate or discontinue this Platform, Terms of Use and this Agreement without notice at any time for any reason, or may prevent your use of this Platform or the Services with or without notice to you. You understand and agree to periodically review this Agreement posted on this Platform for any changes. Your continued use of the Online Services after such modifications, alterations or updates, as the case may be, constitutes your agreement to be bound by such modifications, alterations or updates effective immediately. The provisions relating to Copyrights, Trademarks, Disclaimer, Limitation of Liability, Indemnification, Applicable Laws, and General shall survive any termination of these Terms of Use. You agree that you do not have any rights in this Platform and EPL will have no liability to you if this Platform is discontinued or your ability to access or use the Platform is terminated.
ONLINE ORDERING
EPL may make available to you the ability to order online from our participating El Pollo Loco restaurants. These Terms of Use apply only to orders placed through the Online Services. Any applicable fees, taxes and other amounts due in connection with your order will be identified when you place your order. EPL reserves the right to change the prices displayed through the Online Services and applicable fees or surcharges at any time. There may be limits on the dollar values and number of orders that may be placed through the Online Services. You are responsible for payment of your order by means of a payment option made available through the Online Services at the time of ordering. We use third party providers and may accept various third party services to process payments. EPL will charge, and you authorize EPL to charge, the payment method you specify either at the time you check-in at the EPL restaurant (which in some circumstances, may occur automatically when you arrive at the restaurant) or at the time you place your order online. The El Pollo Loco restaurant identified when you place your order is responsible for fulfilling your order and for any questions or other communications regarding your order. Discounts, coupons and other offers may not be able to be combined with online ordering. Every participating El Pollo Loco restaurant location may not have all menu items identified through the Online Services. The prices and images of menu items on the Online Services may not be identical to what is available or that you may receive from an individual El Pollo Loco restaurant. Prices for menu items do not include applicable taxes, delivery and service fees, or related fees and surcharges. The original receipt is required for any refund and no refunds will be allowed after fourteen (14) days from original purchase (either cash or credit).
LINKS TO THIRD PARTY SITES AND SOCIAL MEDIA PAGES
The Online Services may contain links to other third-party websites, including the franchised operators of El Pollo Loco restaurants, and social media platforms, such as Instagram, Facebook, X (Twitter), or Foursquare (all links to third-party websites and social media platforms are collectively referred to herein as "External Sites"). External Sites are provided only for your convenience. However, even if the third party is affiliated with EPL, EPL has no control over the External Sites, all of which have separate privacy and data collection practices, independent of EPL. If you decide to visit any External Site, you do so at your own risk. EPL and its affiliates have no responsibility or liability for any External Sites, or the content, policies, or actions thereof. If you choose to purchase any product or service from an External Site, your relationship is with that third party. You agree that we are not responsible for the quality of third-party products or services, or fulfilling any of the terms of your agreement with the seller, including, but not limited to, the delivery of products and services and warranty obligations related to products and services. Links do not imply that we sponsor, endorse, are affiliated with or associated with, or are legally authorized to use any trademark, trade name, service mark, design, logo, symbol, or other copyrighted materials displayed on or accessible through such External Site.
TRANSACTIONS WITH EPL AND THIRD PARTIES
If you wish to make purchases through the Online Services or an External Site, you may be asked by us or the merchant or operator from whom you are making the purchase to supply certain information, including credit card, debit card, or other payment mechanism information. You agree not to hold EPL liable for any loss or damage of any sort incurred as a result of any such dealings. You agree that all information you provide in connection with such purchase shall be accurate, complete and current. You agree to pay all charges incurred by users of your credit card, debit card, or other payment mechanism at the prices in effect when such charges are incurred. You also will pay any applicable taxes, if any, relating to any purchases you make.
MOBILE APPS
Users of the mobile app platform expressly consent to receive push notifications from and on behalf of EPL.
Subject to your compliance with these Terms of Use, EPL grants you a limited, non-exclusive, non-transferable, revocable license to download, install and/or use EPL’s mobile application (“App”) on a single mobile device that you own or control. Furthermore, with respect to any App accessed through or downloaded from the Apple App Store, Google Chrome Web Store, Google Play marketplace, the Samsung Apps marketplace, Amazon Skills Store or any similar store or marketplace authorized by EPL (each, an “App Store” and references to an App Store include the corporate entity and its subsidiaries making such App Store available to you), you agree to comply with all applicable third party terms of the relevant App Store when using the App.
If you downloaded the App from an App Store, you acknowledge and agree that the availability of the App is dependent on the App Store from which you downloaded the App. You acknowledge that these Terms of Use are between you and EPL and not with the App Store. The App Store is not responsible for the App (including App-related content, maintenance, support, and warranty) or addressing any claims relating to the App (e.g., consumer protection laws, legal compliance, or intellectual property infringement). You agree to pay all fees charged by the App Store (if any). You acknowledge that the App Store (and its subsidiaries) are third party beneficiaries of these Terms of Use and will have the right to enforce these Terms of Use.
In the event of any failure of the App to conform to any applicable warranty, you may notify the applicable App Store and obtain a refund of any fees charged for the App (if any) by the App Store. To the maximum extent permitted by applicable law, the App Store will not have any warranty obligation whatsoever with respect to the App. As between EPL and the App Store, any claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the sole responsibility of EPL.
Without limiting any other terms of these Terms of Use, you must comply with all applicable third-party terms when using the App.
If you download the App from the Apple App Store, the following additional terms shall apply:
EPL may make available for download certain platform updates or upgrades to the platform to update, enhance, or further develop the platform (“platform updates”). The license granted herein allows you to download and use the platform updates to update the platform on any device that you own or control. This agreement does not allow you to update devices that you do not own or control, and you may not make the platform updates available over a network where it could be used by multiple devices or multiple computers at the same time. You may not make any copies of the platform updates, unless such copy is authorized in writing by EPL.
Except as and only to the extent permitted by applicable law, or by licensing terms governing use of open-sourced components included with the platform, you may not copy, decompile, reverse engineer, disassemble, attempt to derive the source code of, modify, or create derivative works of the platform, platform updates, or any part thereof. Any attempt to do so is a violation of the rights of EPL and its licensors of the platform and platform updates. By storing content on your device, you are making a digital copy. In some jurisdictions, it is unlawful to make digital copies without prior permission from the rights holder. The platform and platform updates may be used to reproduce materials so long as such use is limited to reproduction of non-copyrighted materials, materials in which you own the copyright, or materials you are authorized or legally permitted to reproduce.
EPL may, at its discretion, automatically upload platform updates to your device. You agree to accept these platform updates, and to pay for any costs associated with receiving them. The platform and platform updates are subject to United States export laws and regulations. You must comply with all domestic and international export laws and regulations that apply to the platform and platform updates. These laws include restrictions on destinations, end users, and end use.
ELECTRONIC COMMUNICATIONS
When you use the Online Services or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on the Online Services. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. You further agree that any notices provided by us electronically are deemed to be given and received on the date we transmit any such electronic communication as described in these Terms. You understand and agree that EPL anyone contacting you on our behalf, may send communications to you in any manner, including using a pre-recorded or artificial voice or an automatic telephone dialing system, including but not limited to communications concerning orders placed through your account on the Online Services.
DISCLAIMERS
EPL makes no warranties or representations about the accuracy or completeness of the Online Service’s content or the content of any External Sites. EPL does not filter advertisements or other content that children may view through our Online Services or “hot-linked” sites, and they could receive content and materials from the Internet and/or advertising that are inappropriate for children. We encourage parents and guardians to spend time online with their children and to consider using an electronic filtering software.
THE ONLINE SERVICES AND ANY CONTENT, PRODUCTS OR SERVICES PROVIDED VIA THE ONLINE SERVICES, INCLUDING LINKS, ARE PROVIDED "AS IS" AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, EPL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, FREEDOM FROM COMPUTER VIRUS, AND WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. EPL DOES NOT REPRESENT OR WARRANT THAT THE FUNCTIONS CONTAINED IN THE ONLINE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE ONLINE SERVICES OR THE SERVER THAT MAKES THE ONLINE SERVICES AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EPL DOES NOT MAKE ANY WARRANTIES OR REPRESENTATIONS REGARDING THE USE OF THE MATERIALS IN THE ONLINE SERVICES IN TERMS OF THEIR COMPLETENESS, CORRECTNESS, ACCURACY, ADEQUACY, USEFULNESS, TIMELINESS, RELIABILITY OR OTHERWISE. AS A CONDITION OF YOUR USE OF THE ONLINE SERVICES, YOU WARRANT TO EPL THAT YOU WILL NOT USE THE ONLINE SERVICES FOR ANY PURPOSE THAT IS UNLAWFUL OR PROHIBITED BY THESE TERMS OF USE.
LIMITATION OF LIABILITY
IN NO EVENT SHALL EPL, OR ANY OF ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, LICENSORS OR THIRD PARTY PARTNERS, BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL, DAMAGES, OR ANY DAMAGES WHATSOEVER, EVEN IF EPL HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION UNDER CONTRACT, TORT, OR ANY OTHER THEORY ARISING OUT OF OR IN CONNECTION WITH ANY UNAVAILABILITY OR NONPERFORMANCE OF THE ONLINE SERVICES, ERRORS, OMISSIONS, VIRUSES AND MALICIOUS CODE. THESE LIMITATIONS WILL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. BECAUSE SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, OR THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. IN NO EVENT SHALL EPL’S LIABILITY FOR DAMAGES ARISING OUT OF OR RELATING TO YOUR USE OF THE ONLINE SERVICES EXCEED TEN DOLLARS.
INDEMNIFICATION
You agree to indemnify, defend, and hold harmless EPL, and its parents, subsidiaries, and affiliates, and their respective officers, directors, employees, agents, licensors, suppliers and third party partners from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, resulting from any violation of these Terms of Use.
APPLICABLE LAWS
Your use of the Online Services shall be governed in all respects by the laws of the State of California, without regard to choice of law provisions. You agree that jurisdiction over and venue in any legal proceeding directly or indirectly arising out of or relating to the Online Services shall be in the state or federal courts located in California. Any dispute between the parties that is not subject to arbitration or cannot be heard in small claims court will be resolved in the state or federal courts located in Orange County, California. Any cause of action or claim you may have with respect to the Online Services must be commenced within one (1) year after the claim or cause of action arises. EPL’s failure to insist upon or enforce strict performance of any provision of these Terms of Use shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any of these Terms of Use. EPL may assign its rights and duties under these Terms of Use to any party at any time without notice to you.
DISPUTE RESOLUTION (INCLUDING INFORMAL DISPUTE RESOLUTION; BINDING ARBITRATION; CLASS ACTION WAIVER; JURY TRIAL WAIVER)
Please Read This Section Carefully – It Significantly Affects Your Legal Rights, Including Your Right to File a Lawsuit in Court
You and EPL agree that most disputes that arise between us and that cannot be resolved informally shall be resolved through binding individual arbitration with limited exceptions as set forth below. Arbitration is less formal than a lawsuit in court, uses a single neutral arbitrator instead of a judge or jury, and discovery and appellate review is more limited. This section also includes a class action waiver and jury trial waiver. For the avoidance of doubt, this section survives termination of this Agreement and your relationship with EPL. It is EPL’s goal that we meet your expectations. However, there may be instances when you have a problem or dispute that needs special attention. In those instances, EPL is committed to working with you to reach a reasonable resolution that satisfies you; however, we can only do this if we know about and understand your issue. Therefore, for any problem, claim, or dispute that you may have with or against EPL (a “Dispute,” as defined below), you acknowledge and agree that you will first give EPL an opportunity to informally resolve your Dispute as set forth below in this section. EPL agrees that it will do the same as to any Dispute that it might have with you. “Dispute” shall be interpreted broadly and shall include any dispute or claim arising out of or relating to this Agreement, your access or use of the Platform, your participation in any Service, or your relationship with EPL whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory. Dispute shall include: (a) any dispute or claim that arose before the existence of this or any prior Agreement (including any claims related to advertising); (b) any dispute or claim that is currently the subject of any class action litigation in which you are not a member of a certified class; and (c) any dispute or claim that may arise after termination of this Agreement. Dispute, however, does not include disputes or claims concerning patents, copyrights, trademarks, and trade secrets, publicity, and claims or piracy or unauthorized use of intellectual property. The arbitrator shall decide all issues except the following (which are for a court of competent jurisdiction to decide): (a) issues that are reserved for a court in this Agreement and (b) issues that relate to the validity and enforceability of the arbitration agreement. This Agreement and the arbitration agreement do not prevent you from bringing a Dispute to the attention of a government agency.
Mandatory Informal Dispute Resolution Process. Before submitting a demand for arbitration in accordance with the provisions set forth in this section, if either you or EPL has a Dispute with the other party, that party shall first provide the other party with a written notice related to that Dispute (“Notice”). If you have a Dispute with EPL, you agree to provide EPL with the Notice by sending the Notice by certified mail to the following address: El Pollo Loco, Attn: Legal Department, 575 Anton Blvd., Suite 1100, Costa Mesa, CA 92626, or in accordance with the Notice provisions of this Agreement. If we have a Dispute with you, we will provide you with the Notice by sending it to the most recent contact information we have on file for you. A Notice must include all of the following: (a) a detailed description of the Dispute; (b) the nature and basis of the claim(s); (c) the relief sought and a calculation for it; (d) information sufficient for EPL or you to identify any relevant transactions, accounts, or experiences; and (e) the party’s mailing address, email address, and a phone number. Any Notice that you submit must be signed by you and any Notice that EPL submits must be signed by an EPL representative. If you want EPL to speak with your representative, please also provide EPL with a signed authorization to do so.
During the informal dispute resolution process, should the party receiving the Notice make a request, both parties shall participate in an individualized telephonic settlement conference to facilitate potential resolution of the Dispute. You agree to personally attend any such conference (along with counsel if represented) if EPL makes such a request, and we agree to have an EPL representative personally attend any such conference (along with counsel if represented) if you make such a request. You and we agree to negotiate in good faith in an effort to resolve any Dispute. This should lead to resolution, but if for some reason the Dispute is not resolved satisfactorily within sixty (60) days after receipt of a compliant Notice, you and we agree to the further dispute resolution provisions below. Both you and we agree that this informal dispute resolution process is mandatory and a condition precedent that must be satisfied before initiating arbitration. Any applicable limitations period (including statutes of limitations) will be tolled for 60 days from the time a fully compliant Notice is served on the other party unless the parties mutually agree to extend that period. A court of competent jurisdiction shall have the power to enforce this condition precedent to arbitration, including the power to enjoin the filing or prosecution of arbitration and the assessment and collection of arbitration fees. If the sufficiency of a Notice or compliance with this informal dispute resolution process is at issue and a party elects to have that issue decided by a court, then any arbitration shall be automatically stayed pending resolution of that issue. Nothing in this paragraph limits the right of a party to seek damages for non-compliance with this mandatory informal process in arbitration. You or EPL may commence arbitration if the Dispute is not resolved through this process.
Agreement to Binding Individual Arbitration. You and we agree that subject to the limited exceptions set forth in this Agreement, the sole and exclusive forum for any and all Disputes between you and EPL shall be final and binding individual arbitration.
Exception – Small Claims Court. Notwithstanding the foregoing, either party retains the right to have a Dispute heard in small claims court provided the Dispute falls within the jurisdictional limits of that court and otherwise qualifies for that court, seeks individualized relief, and so long as the action remains in that court and is not removed or appealed to a court of general jurisdiction. Whether a Dispute falls within the jurisdiction of small claims court is for the small claims court to decide in the first instance and otherwise for a court of competent jurisdiction to decide.
Arbitration Procedures. You and we acknowledge that this section of the Agreement affects interstate commerce and that the Federal Arbitration Act (“FAA”) and federal arbitration law (and not state arbitration law) apply (despite any other choice of law provision).
Arbitration under this Agreement shall be administered by the American Arbitration Association (the “AAA”) in accordance with the then-current AAA Consumer Arbitration Rules (including applicable AAA Supplementary Rules), which are available at https://www.adr.org/Rules, as modified by this Agreement. You and we understand that the AAA’s administrative determination that this arbitration provision comports with the Consumer Due Process Protocols is final and that neither a court nor an arbitrator has the authority to revisit it. If the AAA is unavailable or unwilling to administer the arbitration consistent with this Agreement, the parties shall agree on an administrator that will do so. If the parties cannot agree, they shall jointly petition a court of competent jurisdiction to appoint an administrator that shall do so. The applicable AAA rules will govern the payment of AAA fees unless applicable law requires a different allocation of fees in order for this arbitration provision to be enforceable. If you are unable to pay your share of the AAA fees, we will consider a request to reimburse them so long as you have fully complied with the informal dispute resolution process as set forth above and your claim is not held by an arbitrator to be frivolous or brought for an improper purpose. You and we agree that the parties have a shared interest in reducing the costs and increasing the efficiencies associated with arbitration. Therefore, you or we may elect to negotiate with the AAA regarding arbitration fees, and you and we agree to work together in good faith to ensure that arbitration remains cost-effective for all parties. The arbitration demand must be signed by either (a) the claimant if the claimant is unrepresented, or (b) the claimant’s attorney if the claimant is represented. By signing the arbitration demand, the claimant, or the claimant’s attorney certifies to the best of their information, knowledge, and belief, formed after a reasonable inquiry under the circumstances that: (a) the arbitration demand is not being presented for any improper purpose, such as to harass, cause unnecessary delay, or needlessly increase the cost of arbitration; (b) the claims or other legal contentions are warranted by existing law or by a nonfrivolous argument for extending, modifying, or reversing existing law or for establishing new law; and (c) the factual contentions have evidentiary support or, if specifically so identified, will likely have evidentiary support after reasonable opportunity for further investigation or discovery. The arbitrator is authorized to award any relief or impose any sanctions available under Federal Rule of Civil Procedure 11 or applicable federal or state law against all parties and counsel.
The parties agree that the arbitrator may award the same relief available in court provided that such relief (including declaratory or injunctive relief) shall only be in favor of the individual party seeking relief and only to the extent necessary to provide the relief warranted by that party’s individual claim. YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL PROCEEDING IN ARBITRATION OR IN LITIGATION. FURTHER, UNLESS YOU OR WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE ANY PERSON’S OR ENTITY’S CLAIMS WITH THOSE OF ANOTHER PERSON OR ENTITY AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL PROCEEDING. IF AFTER EXHAUSTION OF ALL APPEALS ANY OF THESE PROHIBITIONS ON NON-INDIVIDUALIZED RELIEF; CLASS, REPRESENTATIVE, COLLECTIVE, AND PRIVATE ATTORNEY GENERAL CLAIMS; AND CONSOLIDATION IS FOUND TO BE UNENFORCEABLE AS TO A PARTICULAR CLAIM OR WITH RESPECT TO A PARTICULAR REQUEST FOR RELIEF (SUCH AS A REQUEST FOR INJUNCTIVE RELIEF), THEN THE PARTIES AGREE THAT SUCH A CLAIM OR REQUEST FOR RELIEF SHALL BE DECIDED BY A COURT AFTER ALL OTHER CLAIMS AND REQUESTS FOR RELIEF ARE ARBITRATED.
The arbitration will be conducted before a sole neutral arbitrator who shall be located at or near the location where the arbitration will take place. Any in-person hearing will be conducted in the county or parish in which you reside or at another location that is reasonably convenient for you. You may choose to have the arbitration conducted by a phone, telephonic, or video hearing, or solely through written submissions, except that any Dispute seeking $25,000 or more or injunctive relief shall have an in-person or video hearing unless the parties agree otherwise. You and EPL reserve the right to request a hearing in any matter from the arbitrator. You and an EPL representative shall appear at any hearing (with counsel if represented). Any facts, evidence, documents, or testimony introduced or produced in an arbitration proceeding may be used only in that proceeding and may not be disclosed, introduced, or used in another arbitration proceeding even if it involves the same or similar claims. The parties also agree that the arbitrator will not be bound by rulings in any prior arbitrations not involving the same parties, even if they involved the same or similar claims.
The arbitrator may not award relief to anyone who is not a party to the proceeding. The award of the arbitrator may require payment of the costs, fees, and/or expenses incurred by the prevailing party consistent with applicable law and the applicable AAA rules. The provisions of Fed. R. Civ. P. 68 shall be applied by the arbitrator after entry of an award. The arbitrator shall be bound by this Agreement as a court would and shall issue a reasoned, detailed decision explaining the essential findings and conclusions on which the award is based. The arbitration award shall be binding only as to the parties and shall have no preclusive effect in any other arbitration or proceeding to which you are not a named party. Judgment on any arbitration award may be entered in a court of competent jurisdiction, except that an award that has been satisfied may not be entered.
Additional Procedures for Mass Arbitration Filings. If twenty-five (25) or more claimants (including you) submit Notices or seek to initiate arbitrations raising similar claims against EPL and are represented by the same or coordinated counsel or are otherwise coordinated (“Mass Arbitration”), you agree that these additional procedures shall apply. The parties agree that as part of these procedures, the resolution of your Dispute might be delayed and ultimately proceed in court. The parties agree that as part of these procedures, their counsel shall meet and confer in good faith in an effort to resolve the Disputes, streamline procedures, address the exchange of information, modify the number of Disputes to be adjudicated through arbitration, and conserve the parties’ and the AAA’s resources. If you elect to bring your Dispute as part of a Mass Arbitration, any applicable limitations periods (including statutes of limitations) shall be tolled for your Dispute from the time that your Dispute is first submitted to the AAA until your Dispute is selected to proceed as part of a staged process or is settled, withdrawn, otherwise resolved, or opted out of arbitration pursuant to this provision.
Upon the completion of the mediation set forth in Stage Two, each remaining Dispute (if any) that is not settled or withdrawn shall be opted out of arbitration and may proceed in a court of competent jurisdiction consistent with the remainder of the Agreement. Notwithstanding the foregoing, counsel for the parties may mutually agree in writing to proceed with the adjudication of some or all of the remaining Disputes in individual arbitrations consistent with the process set forth in Stage Two (except Disputes shall be randomly selected and mediation shall be elective by agreement of counsel) or through another mutually-agreeable process. A court of competent jurisdiction shall have the authority to enjoin the filing or prosecution of arbitrations and the assessment or collection of arbitration fees.
The Additional Procedures for Mass Arbitration Filings provision and each of its requirements are essential parts of this arbitration agreement. If, after exhaustion of all appeals, a court of competent jurisdiction decides that the Additional Procedures for Mass Arbitration Filings apply to your Dispute and are not enforceable, then your Dispute shall not proceed in arbitration and shall proceed in a court of competent jurisdiction consistent with the remainder of the Agreement.
Future Changes to Arbitration Agreement. If we make any future changes to this arbitration agreement (other than a change to our contact information), you may reject any such change by sending your personally signed, written notice to the following address by certified mail within 30 days of the change: El Pollo Loco, Attn: Legal Department, 575 Anton Blvd., Suite 1100 , Costa Mesa, CA 92626. Such written notice does not constitute an opt out of arbitration altogether. By rejecting a future change, you are agreeing that you will arbitrate any Dispute as between you and EPL in accordance with this version of the arbitration agreement.
Class Action Waiver and Jury Trial Waiver. You and EPL each agree that any proceeding, whether in arbitration or litigation in court, will be conducted only on an individual basis and not in a class, collective, consolidated, private attorney general, or representative action. You and we agree to waive any right to bring or to participate in such an action in arbitration or in court to the fullest extent permitted by applicable law. Notwithstanding the foregoing, the parties retain the right to participate in a class-wide settlement.
To the fullest extent permitted by law, you and EPL waive the right to a jury trial.
This policy has been updated as of January 22, 2026.
PRIVACY POLICY
This Privacy Policy (“Policy”) describes how El Pollo Loco, Inc. (“EPL”) and its subsidiaries and affiliated companies (collectively, "EPL", “we”, or “our”) collect, use, and disclose personal information of customers and others who visit our restaurants or our websites, as well as users of our online services and others to whom we expressly provide that this Policy will apply. This Policy applies to data collected when you visit and use EPL’s website, in-store kiosks, mobile or tablet applications, or loyalty program, and to data collected in restaurants and our drive-thrus, and other online services or platforms (collectively, the “Services”). With respect to personal information collected via the Internet, this Policy outlines the types of personal information that you may provide to us on any Services controlled by EPL which link to this Policy, and it explains how EPL handles such personal information. This Policy does not apply to websites or applications that do not link to this Policy, or to third-party websites to which the Services may link. Your use of the Services is subject to this Policy and any additional terms and conditions that may be applicable to such Services, including EPL’s Terms of Use.
See our Supplemental Notice for Residents of Covered U.S. States for important information about your rights under applicable state privacy laws. For California residents, click here for our California notice at collection.
COLLECTION OF PERSONAL INFORMATION
Personal information means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to our customers and users of our Services. We collect personal information about customers and users of our Services in a variety of ways. We may collect information you provide to us, information we collect through your use of the Services, information we collect from our third-party business partners, and information from publicly available sources.
PERSONAL INFORMATION YOU PROVIDE TO US
We collect personal information from you when you voluntarily use or engage with the Services, such as when you are providing general comments about our products or services, making purchases of food or gift cards in one of our restaurants, online, or through our mobile application, registering for sweepstakes or contests, participating in our loyalty program, using our WiFi services, and sharing content submissions. For example, you may submit and we may gather your name, postal address, e-mail address, IP address, phone number (which we may use for text messaging if you have opted in), gender, and/or birthdate in order to receive information about various subjects, register for or participate in programs, contact customer service, make purchases, or respond to surveys.
In order to process a financial transaction you request, such as the purchase of food or gift cards in a restaurant, through our mobile app, or online, our third-party payment processor may collect credit card information such as your credit card number, security code, the card’s expiration date, and a signature. When you enter one of our restaurants, we may collect information through our security cameras.
We may use automated, artificial intelligence (“AI”)–powered voice agents to assist with order taking at certain drive-thru locations, part of our menu ordering or in other customer interactions such as guest relations. If or when you interact with these systems, your communications may be recorded and transcribed, and an AI agent may collect information such as audio recordings, speech-to-text transcripts, timestamps, device or vehicle-related technical data (when available), and other analytics about how the system is used. We will process this information to understand your order, improve service accuracy, monitor system performance, and enhance customer experience. Interaction data may also be retained for a limited period for quality assurance, troubleshooting, security, and analytics purposes. We do not use these recordings or analytics data to identify you personally, and we do not sell or share this information with third parties. PLEASE NOTE: If you prefer not to interact with the AI agent, you may request assistance from an individual team member instead.
When you register for and participate in our loyalty program, we collect your email, full name, phone number, password, birthdate, zip code and preferred location. We also track your opt-in/out status and other guest interactions such as loyalty points earned, tier status changes, locations visited, preferences, transactions made and rewards used.
When you place an order online through our Site, you are also interacting with our service providers that manage our online orders (like OLO and Puunch). In doing so, you will be providing these service providers with certain information, such as the details of your order, your name, address, email address, phone number, and the location where you are placing the order, as well as credit card information for payment. This and other information is collected and maintained by our service providers in accordance with their privacy policy, which you can access at the bottom of the order page.
Olo and Puunch may share certain of the information they collect with us so that we can process the order that you have placed, including your name, email address, phone number, and details of the order. We also use this information for marketing and other purposes; for example, we send you text messages regarding your order status and/or to ask you to participate in a survey. We may send you additional text messages about offers and promotions if you have opted-in to them.
When you use the WiFi in our restaurants, we collect certain information about your device and use of the WiFi services, including but not limited to MAC address, IP address, time of connection, device name, device manufacturer, and device operating system.
It is always your option to provide your personal information, but you may not be able to participate in some or all of the Services if you choose not to provide your personal information. By providing personal information through the Services, you explicitly consent to our collection and use of all such personal information as described in this Policy. If you submit someone else’s personal information to us (e.g., someone else’s contact information), you represent that you are authorized to provide this information to us.
COOKIES AND OTHER TRACKING TECHNOLOGIES
When you visit or use our Services, EPL may collect certain personal information by automated means. We may use “cookies” and other similar tracking technologies to store certain personal information on your computer that allows us to analyze our website traffic, customize your use of EPL’s Services, facilitate signing into the Services, and/or engage in interest-based advertising
The personal information we collect through cookies and tracking technologies may include your Internet Protocol (IP) address, computer/mobile device operating system and browser type, type of mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), and the pages you visit on our Services and your interactions with our Services. We may use this personal information to operate, maintain, and manage our Services and to provide services such as technical support.
Interest-Based Advertising – We may also allow or enable third parties to collect personal information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you.
We do not control these third parties’ collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Examples of the third-party service providers we engage to serve interest-based advertisements include Google Ads (including Google signals) and Meta Ads (including Meta Pixels and Facebook advertising services). It is in this context that we may provide advertising networks, data analytics providers, social networks, and video sharing platforms with Personal Information such as your IP address, device information, Internet and other electronic network activity information, and geolocation information in the last twelve months.
COOKIE CHOICES
You may set your preferences regarding cookies using the "Cookie Settings" link on our website or by activating the appropriate setting on your browser. However, if you disable certain cookies, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting or changed your cookie preferences on our website, our system will issue cookies when you direct your browser to our Services. If your Internet browser employs blocking or “Do Not Track” technology that limits recognition or the collection of such computer-readable personal information, EPL will not alter or bypass such technology. EPL does not provide access to third parties to track your personal information through your use of the Services, but EPL may allow third parties to access certain personal information you provide as described in the Use and Disclosure of Your Personal Information Section below. For websites, you may opt-out of certain tracking by disabling cookies through your browser or by visiting the opt-outs provided by the Network Advertising Initiative, Digital Advertising Alliance, and Google.
For more information regarding managing the privacy of your information with respect to online advertising and to learn how to opt-out of having your information collected by these networks, please visit: http://www.youradchoices.com, http://www.aboutads.info/appchoices, http://www.networkadvertising.org, or https://www.networkadvertising.org/mobile-choice. To opt-out in mobile apps, please download the Digital Advertising Alliance’s AppChoices tool at http://www.aboutads.info/appchoices and adjust the advertising preferences on your mobile device. Please note that we are not responsible for the opt-out process of third parties.
PERSONAL INFORMATION COLLECTED AUTOMATICALLY THROUGH YOUR USE OF THE SERVICES
When you use the Services, such as EPL’s website or mobile application (the “App”) and/or related platforms, we may collect information about your use of these Services. The information automatically collected may include:
Usage Details. Certain details of your access to and use of the App, including traffic data, location data, session recordings and heatmaps, logs and other communication data and the resources that you access and use on or through the App.
Device Information. Information about your mobile device and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, mobile network information, and the device’s telephone number.
Transaction Information. We use third-party service providers to collect, combine and evaluate information from various different Services, such as Wi-Fi usage, online purchases, in-store purchases, loyalty program activity, gift card activity, and responsiveness to our advertising in order to better evaluate and deepen our relationship with our customers and to deliver them information and advertising targeted to their preferences and interests, as well as inform the business to improve future El Pollo Loco experiences.
Stored Information and Files. Metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information.
Geolocation. Our App and mobile versions of our website may collect precise personal information about the location of your mobile device using location awareness technologies such as GPS, WiFi, Bluetooth, beacons, or cell tower proximity if you have consented to such tracking.
Depending on the permission settings of your personal mobile device(s) and the permission settings you choose for EPL’s mobile application, when using the App we may also collect or have access to information as described below:
By adjusting the permissions either in your mobile device settings or your settings for the App, you may enable or disable location tracking. Please note, however, that even if you disable location services, other means of establishing or estimating location may exist and be used (such as connecting to WiFi, your device’s proximity to a WiFi network, Bluetooth technology, beacons, or our networks). Note also that if you enable location tracking, you may allow the App to track your location in the background, which can decrease battery life.
EPL may combine the personal information you provide through the Services with personal information we may collect from you offline, or from third parties.
INFORMATION COLLECTED BY OR THROUGH THIRD PARTIES
We may work with certain third parties who use one or more automated information collection technologies to collect information about you or your mobile or computing device. These third parties may include:
We or these third parties may use tracking technologies to collect information about you when you use the App. The information collected may be associated with your personal information or may include information, including personal information, about your online activities over time and across different websites, apps, and other online services websites.
USE OF YOUR PERSONAL INFORMATION
The privacy of your personal information is important. EPL may use the personal information we collect about you for the purposes described in this Policy. Generally, EPL may use the personal information you provide, or that we collect from other sources, for our general business purposes, such as responding to your requests or questions, processing transactions such as food or gift card orders, fulfilling the purpose for which you provided it, communicating about customer service, informing you about others’ products or services you might find interesting, personalizing our Services to meet your needs or preferences, for marketing our products and services to you, or for any other purpose for which you provide it, including purposes described when you provide the information or give your consent.
To the extent permitted by applicable law, EPL may use personal information for the following purposes:
With respect to location information in particular, EPL uses this personal information for location-based services that you request, such as locating nearby EPL restaurants, identifying special offers that may be of interest to you, or personalizing your interactions with EPL. For most mobile devices, you can withdraw your permission for EPL to acquire location information through the device settings. If you have questions about how to disable your mobile device's location services, we recommend you contact your mobile device service provider or the device manufacturer. If you would like us to delete location personal information we have collected, please contact us at privacy@elpolloloco.com or https://www.elpolloloco.com/legal/ccpa.html. Please note that the applications may not function properly following deletion, and that we may be required by law to retain certain personal information.
DISCLOSURE OF YOUR PERSONAL INFORMATION
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. In order to fulfill the purposes described above, we may disclose your personal information to third parties, as set forth below:
All of the above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties (except to our service provider that facilitates text messaging).
LINKS TO THIRD PARTIES
EPL’s Services and communications through the Services may contain links and pointers to other third party websites, including, without limitation, websites for employment applications, advertising, and social media platforms. This Policy does not apply to these third party websites, and we are not responsible for the privacy practices, policies, or content of any such third party websites, even if you link to them through the Services or communications related to the Services. We have no control over how such third party websites collect or use personal information, and we have no responsibility for any personal information you provide or content you post on such third party websites. We encourage you to read and understand the privacy policies of any third party websites that you visit.
Some functionality provided by the Services may allow you to log in via one or more of your third-party social media accounts or share information or content from the Services in or through your social media platforms. If you choose to leverage this option to link your accounts, we will receive information associated with your account (such as your name and profile information) from that third-party service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service. We recommend reviewing the service’s privacy policy beforehand and managing your privacy settings on an ongoing basis. We may combine information we collect about you with information we obtain from these or other publicly or commercially available third party sources, as permitted by law.
CORRECTING, ACCESSING, & DELETING YOUR INFORMATION
You can change or review your personal information by logging into your account on the applications provided through the Services and visiting your account profile page. We cannot delete your personal information except by also deleting your user account. We provide you with the ability to access, rectify, port and erase your data. We store data until such data is no longer necessary to provide our Services or until your account is deleted, whichever comes first. We may not accommodate a request to change information if we believe the change would violate any legal requirement or cause the information to be incorrect.
CHILDREN UNDER THE AGE OF 13
We do not collect personal information from children under 13. If we discover that a child under 13 has provided us their personal information, we will take efforts to delete that information.
HOW WE PROTECT YOUR PERSONAL INFORMATION
We have implemented commercially reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the Internet is not completely secure. Although we strive to protect your personal information, we cannot guarantee the security of your personal information transmitted via our Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Services. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
UPDATES TO OUR PRIVACY POLICY
Please note that we may modify or update this Policy from time to time, so please review it periodically. If we make material changes to how we treat personal information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Policy will apply immediately upon posting to our Services. You are responsible for periodically visiting our Services and this Policy to check for any changes.
QUESTIONS
If you have any questions about our practices or this Policy, please contact us by clicking the "PRIVACY REQUEST" button on this page.
This policy has been updated as of January 21, 2026.
This Supplemental Notice for residents of covered U.S. States (“Supplemental Privacy Notice”), contains the disclosures required under the California Consumer Privacy Act (“CCPA”) and other applicable state data protection laws ("Covered U.S. States"), which require certain disclosures about the categories of personal information we collect and how we use it, the categories of sources from which we collect personal information, and the third parties with whom we share it.
This Supplemental Privacy Notice supplements the Privacy Policy above and applies in addition to, not in place of, the disclosures contained in the Privacy Policy. The disclosures in the Privacy Policy apply to residents of Covered U.S. States unless expressly stated otherwise below.
California Shine the Light
California residents may request a list of certain third parties to whom we have disclosed their personal information to be used for the third party’s own direct marketing purposes. You may make a personal information request twice in a 12-month period. If you submit a request, EPL may need to collect information from you so that it can verify your identity. EPL will respond within 45 days of receiving a personal information request.
Exercising Your Privacy Rights
Depending on where you live, you may have the following rights under applicable data protection laws:
We do not offer a right to limit the use or disclosure of sensitive personal information because, within the meaning under applicable law, we do not use sensitive personal information for inferring characteristics or otherwise that is outside the purposes permitted by law
In order to submit a request, we will need to verify your identity. If you have an account with us that is password-protected, we may verify your identity through our existing authentication practices for your account. We may request two or more data points of personal information and other proof of identification to verify your identity depending on the nature of the request and the personal information requested.
Please note that following your verified request, we will send you your personal information from the following email address: IRM Notification <no-reply@trustarc.com>. (Any response to your request, including any personal information may be sent as an encrypted file).
We will process and respond to your request within 45 days (in some cases, as is allowed under applicable laws, this process may be extended by an additional 45 days).
Please note that once you have submitted a request, we will send you a receipt, acknowledging your request, within 10 days. If, for some reason, you do not receive such a receipt within 10 days of your submitted request, please send an email to privacy@elpolloloco.com, as an error may have occurred.
You may also have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us. Please contact us at privacy@elpolloloco.com for more information if you wish to submit a request through an authorized agent.
We hereby inform you that if you exercise any of your rights under applicable laws, we may not deny you goods or services for that reason, or subject you to different prices than those paid by other consumers, unless provided otherwise under applicable laws.
If you have any questions about our Policy, you may email us at privacy@elpolloloco.com.
Notice of Right to Opt-Out of Sale and Sharing of Personal Information
You may opt-out of the sharing of your personal information for targeted or cross-context behavioral purposes by going to https://www.elpolloloco.com/legal/ccpa.html and completing the information there. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
We do not offer an opt-out from the sale of personal information since we do not sell your personal information as that term is defined under applicable law.
Notice of Information We Collect and Have Collected
This serves as notice of the categories of personal information that we may collect and have collected through the Services and at our locations and the commercial purposes for which we collected that information. All of the categories of personal information we collect about you (as detailed below) come from the following sources:
In particular, we may collect and have collected the following categories of personal information within the last twelve (12) months for the following purposes:
|
Category |
Collected |
Business or Commercial Purpose |
|
A. Identifiers. |
YES |
Limited to name, email, and IP address, for loyalty, gift cards, email campaigns, and online ordering systems. |
|
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
YES |
Limited to name, phone number, address, credit card number, and signature, which may be used for in-store and online order processing, loyalty program administration and targeted marketing/advertising. |
|
C. Protected classification characteristics under California or federal law. |
YES |
Limited to age and gender which may be used by our loyalty and offers platform. |
|
D. Commercial information. |
YES |
Limited to your El Pollo Loco purchase history, which is used for loyalty program administration, targeted marketing/ advertising, and to improve and develop our products and Services. |
|
E. Biometric information. |
NO |
N/A |
|
F. Internet or other similar network activity. |
YES |
Limited to interactions with the El Pollo Loco website or iOS/Android Apps and El Pollo Loco WiFi services. |
|
G. Geolocation data. |
YES |
Our App and mobile versions of our website and some third parties such as Facebook may use geolocation data for advertising and curbside pickup order fulfillment purposes. For any data collected by third party websites, related personal information and geolocation history is not stored or shared with El Pollo Loco. With respect to El Pollo Loco’s App and website, any geolocation data used for order fulfillment is not stored or retained by El Pollo Loco. |
|
H. Sensory data. |
YES |
Limited to video and audio in restaurant through our security camera systems. Used to assure physical safety and security in our restaurants. Not used for identification or linking to consumer activity. |
|
I. Professional or employment-related information. |
NO |
N/A |
|
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). |
NO |
N/A |
|
K. Inferences drawn from other Personal Information. |
YES |
Limited to ordering and location preferences for targeted marketing and advertising purposes. We use third parties to track and combine personal information from our Services as discussed above to create profiles to provide tailored offers and promotions. Some third parties such as Facebook may be evaluating other preferences or characteristics. |
NOTICE OF SALE OR SHARING OF PERSONAL INFORMATION
In the past 12 months, we have shared personal information listed in the following categories: identifiers, personal information categories listed in the California Customer Records statute, protected classifications under California or federal law, commercial information, internet or other similar network activity, and inferences drawn from other personal information. These categories of personal information are shared with media partners, social networks and advertising networks for purposes of cross-context behavioral advertising. You can opt-out of such sharing as noted above under Notice of Right to Opt-out of Sale and Sharing of Personal Information.
We do not sell your personal information as that term is defined under applicable data protection laws.. We also do not sell or share (i) personal information if we have actual knowledge that the consumer is less than 16 years of age; or (ii) Sensitive Personal Information.
NOTICE OF DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE
In the past 12 months, we have disclosed the following categories of personal information listed the chart above for one or more business purposes. Such disclosures have been made to service providers, data analytics providers, operating systems and providers, social media networks, and other recipients as listed in the Section entitled “DISCLOSURE OF YOUR PERSONAL INFORMATION.” In addition, please note that user generated content may be disclosed to other users of our website and Services.
The definition of “business purpose” is as follows:
RETENTION
In general, we retain personal information for as long as necessary to achieve the purposes for which the information was collected. In certain cases, we may need to retain personal information for purposes required under applicable law, for tax or audit purposes, or for other purposes permitted under law.
NOTICE OF FINANCIAL INCENTIVE
EPL offers customers the opportunity to participate in its loyalty program, Loco Rewards (“Program”). By participating in the Program, you may earn benefits such as discounts on food and beverages, a reward on your birthday, and other valuable offers. These benefits may be considered financial incentives under California law. The Loco Rewards terms and conditions may be found here.
When you sign-up for the Program, you opt-in to receive financial incentives. If you choose to enroll in the Program, we ask you to provide your full name, email address, phone number, birthdate, zip code, and favorite restaurant location information; we also track other information such as the locations you visit, the purchases you make, and the rewards you earn and redeem. Other information about you may be communicated to us if you choose to enroll in the Program using a third-party account, such as a Facebook account, or if you choose to provide additional information that enables certain features or services.
We offer the Program primarily to thank our customers for their loyal business. The personal information you provide if you choose to enroll and participate in Loco Rewards is valuable to us because it allows us to administer the Program and provide you Program benefits, and to understand your interaction with EPL so that we may improve our products and services and notify you of offers and promotions that may be of interest to you. For a more detailed description of how we may use your personal information, please see our Privacy Policy above.
The financial incentives offered in connection with the Program are reasonably related to the value of the personal information provided by customers that choose to enroll and participate in the Program.
We do not assign a monetary value to the personal information that we collect from you for accounting purposes, and strive only to use that personal information to further our business in accordance with our Privacy Policy. To the extent that we are required to assign a monetary value to your personal information, it is reasonably related to the value of the Program benefits that we offer you.
You may join Loco Rewards by downloading and signing-up through our mobile App, or on this page of our website. Participation in Loco Rewards is voluntary. You may withdraw from the Program at any time by submitting a request at https://www.elpolloloco.com/legal/ccpa.html or emailing privacy@elpolloloco.com.
