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FOR
IMMEDIATE RELEASE
Contacts: Julie Weeks
714-599-5150
El Pollo Loco
jweeks@elpolloloco.com
10/31/2009 EL POLLO LOCO OFFERS FREE CAKE WITH EVERY FLAME-GRILLED FEAST The nation’s flame-grilled chicken leader helps families s t r e t c h their dollars with a sweet, limited time deal!
COSTA MESA, Calif. (October 31, 2009) -- During these challenging times, you can have your cake and eat it too (for FREE!) with El Pollo Loco’s new Flame-Grilled Feast.
Now through January 3, 2010, El Pollo Loco is offering its new Flame-Grilled Feast in two family-friendly sizes. The 9-piece feast features nine pieces of El Pollo Loco’s fresh, natural, citrus-marinated, flame-grilled chicken with a choice of two large sides, warm tortillas, fresh salsas and a FREE 16 oz. Bundt cake. The 14-piece feast offers 14 pieces of El Pollo Loco’s citrus-marinated, flame-grilled chicken with a choice of three large sides, warm tortillas, fresh salsas and a FREE 16 oz. Bundt cake.
The FREE Bundt cake accompanying El Pollo Loco’s Flame-Grilled Feast is available in two flavors-- chocolate fudge and lemon. The chocolate fudge variety delivers rich, melt-in-your-mouth, chocolate flavor draped in creamy chocolate icing. The ultra moist lemon cake is drizzled with creamy lemon icing and offers a refreshing finish to a tasty meal. Both cakes serve up to eight and are trans fat free per serving.
Famous for its fresh, natural chicken marinated in an authentic family recipe of herbs, spices, and citrus and then flame-grilled to perfection, El Pollo Loco has been providing families delicious, wholesome food they feel good about eating for more than 25 years. El Pollo Loco’s new Flame-Grilled Feast offers families great value with the wholesome freshness and sizzling flavor of a real flame-grilled meal that includes dessert!
“Times are tough and families deserve meals that offer both value and great taste,” said Karen Eadon, chief marketing officer for El Pollo Loco, Inc. “El Pollo Loco’s new Family Feast gives families just what they’re looking for-- fresh, delicious food prepared with care that the whole family loves. And because our Flame-Grilled Feast offers a sweet reward, there’s no need for families to sacrifice dessert.”
El Pollo Loco’s Flame-Grilled Feast will be communicated to consumers in both general and Hispanic markets in television commercials that begin airing in select markets on November 2. Additionally, El Pollo Loco will communicate its Flame-Grilled Feast through a broad mix of point-of-purchase vehicles including exterior window clings, translites, and drive-thru signage.
El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California, offers a wide variety of fresh Mexican-inspired entrees (grilled chicken burritos, Pollo Bowl entrees, tacos, chicken tortilla soup, and more) in addition to individual and family meals featuring its famous chicken served with a wide variety of sides, warm tortillas and fresh salsas. The company currently operates over 400 restaurants in 14 states: California, Arizona, Nevada, Texas, Colorado, Oregon, Utah, Missouri, Georgia, Illinois, Virginia, Massachusetts, Connecticut and New Jersey. For more information, visit the Company’s website at http://www.elpolloloco.com.
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