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FOR
IMMEDIATE RELEASE
Contacts: Julie Weeks
714-599-5150
El Pollo Loco
jweeks@elpolloloco.com
09/12/2009 EL POLLO LOCO SCORES WITH NEW BUFFALOCO™ WINGS Wing Lovers Unite! Signature Sauces Give the Chicken Experts’ New Wings an Irresistible Flavor Twist
COSTA MESA, Calif. (September 12, 2009) – Football season is here and without a doubt wings have become an increasingly popular halftime indulgence as fans find themselves craving bigger, bolder flavors. If there’s one restaurant chain that knows how to deliver irresistible flavor, El Pollo Loco is it.
The award-winning chicken chain has been delighting fans for years with tasty sauces and fresh salsas to accompany its famous citrus-marinated, flame-grilled chicken. Tequila Lime, Chili Orange and Lemon Pepper Garlic are among the cherished sauces that have become part of El Pollo Loco’s legacy. It’s no surprise then that the culinary experts at El Pollo Loco kicked their creative juices into overtime to create equally exciting new sauces for their new limited time Buffaloco™ Wings.
Available in restaurants beginning Saturday, September 12, El Pollo Loco’s new Buffaloco™ Wings are prepared to order and then smothered in one of two irresistible sauces: Spicy Buffaloco™ sauce or Tangy BBQ sauce. The Spicy Buffaloco™ sauce offers a unique twist on traditional Buffalo sauce through the infusion of Mexican Oregano. The chain’s Tangy BBQ sauce kicks traditional BBQ sauce up a notch with Chipotle Peppers, Habanaro Chili and citrus juices.
“We’re celebrating America’s love affair with wings by smothering our new Buffaloco™ Wings in sensational sauces you won’t find anywhere else,” said Karen Eadon, chief marketing officer for El Pollo Loco, Inc. “Serving family and friends authentic, mouthwatering wings covered in a choice of signature sauces is now as easy as visiting your local El Pollo Loco.”
El Pollo Loco’s new Buffaloco™ Wings will be available through the end of the year in quantities of five, 10, 20 and 30. Consumers can also add 10 Buffaloco™ Wings to any combo or family meal purchase for just $5.00.
El Pollo Loco will communicate its new Buffaloco™ Wings through a multimedia campaign that includes television commercials in select West Coast markets beginning September 21, 2009. In addition to television advertising, a wide mix of point-of-purchase vehicles will introduce El Pollo Loco’s Buffaloco™ Wings, including window clings, translites, register displays, and drive-thru communication.
El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California, offers a wide variety of fresh Mexican-inspired entrees (grilled chicken burritos, Pollo Bowl entrees, tacos, chicken tortilla soup, and more) in addition to individual and family meals featuring its famous chicken served with a wide variety of sides, warm tortillas and fresh salsas. The company currently operates over 420 restaurants in 14 states: California, Arizona, Nevada, Texas, Colorado, Oregon, Utah, Missouri, Georgia, Illinois, Virginia, Massachusetts, Connecticut and New Jersey. For more information, visit the Company’s website at http://www.elpolloloco.com.
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