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FOR
IMMEDIATE RELEASE
Contacts: Julie Weeks
714-599-5150
El Pollo Loco
jweeks@elpolloloco.com
01/31/2009 CHICKEN CARNITAS-- NEW AT EL POLLO LOCO! The flame-grilled chicken leader invites carnitas connoisseurs to enjoy a mouthwatering twist on a regional favorite-- El Pollo Loco style!
COSTA MESA, Calif. (January 31, 2009) – Always catering to the taste buds of its loyal chicken lovers, the culinary experts at El Pollo Loco have taken a traditional pork dish and given it a tasty new poultry twist. Beginning today through the middle of May 2009, El Pollo Loco will offer Chicken Carnitas prepared using traditional methods with citrus and spices for authentic carnitas flavor available four different ways, starting at $1.79.
The taco combines El Pollo Loco’s tasty new Chicken Carnitas with chopped onion and cilantro piled in warm corn tortillas, while the bowl is a tasty version of El Pollo Loco’s original Pollo Bowl® with plenty of Chicken Carnitas served with onion, cilantro and Pico de Gallo salsa atop Spanish rice and pinto beans. The burrito combines El Pollo Loco’s Chicken Carnitas with guacamole, sour cream, and pico de gallo salsa in a warm flour tortilla, and the Chicken Carnitas plate features a generous portion of Chicken Carnitas accompanied by Spanish rice, pinto beans, warm tortillas and freshly prepared salsa. Additionally, guests can personalize El Pollo Loco’s Chicken Carnitas entrees with any combination of salsas from El Pollo Loco’s complimentary salsa bar. Four varieties are prepared fresh every day: Avocado Salsa, Spicy Chipotle, House and Pico de Gallo.
“Chicken lovers are always looking for new ways to savor the mouthwatering taste of El Pollo Loco, said Karen Eadon, chief marketing officer for El Pollo Loco, Inc. “By taking the craveable taste of carnitas and giving it a tasty new twist, we’re giving El Pollo Loco fans four delicious ways to enjoy Chicken Carnitas.”
El Pollo Loco will communicate its limited time Chicken Carnitas entrees to consumers through a multimedia campaign. General market and Spanish-language television spots will appear in select West Coast markets beginning February 2, 2009. Additionally, a wide mix of point-of-purchase vehicles will be used, including window clings, translites, and other in-restaurant and drive-thru communication.
El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California, currently operates more than 400 restaurants in 13 states: California, Arizona, Nevada, Texas, Washington, Oregon, Utah, Colorado, Illinois, Georgia, Virginia, Massachusetts and Connecticut. For more information, visit the company’s website at www.elpolloloco.com.
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