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FOR
IMMEDIATE RELEASE
Contacts: Julie Weeks
714-599-5150
El Pollo Loco
jweeks@elpolloloco.com
09/11/2008 EL POLLO LOCO ROLLS OUT THE GRILLED CHICKEN TORTILLA ROLL Citrus-marinated, flame-grilled chicken meets melted cheese in a lip smacking new taste sensation that guests dip in the sauce of their choice!
COSTA MESA, Calif. (September 11, 2008) – Today’s active lifestyles demand food that’s fresh, tasty and easy to eat on the go. Add great value, the flame-grilled taste of El Pollo Loco and your own dipping sauce and you’ve got the latest pollo sensation-- El Pollo Loco’s new Grilled Chicken Tortilla Roll.
The flame-grilled chicken leader’s new Grilled Chicken Tortilla Roll combines plenty of El Pollo Loco’s signature fresh, natural, citrus-marinated, flame-grilled chicken with melted Jack and Cheddar cheeses rolled in a large flour tortilla and grilled to perfection. It is served with a choice of dipping sauces-- avocado salsa, creamy cilantro or queso sauce-- and is available at selected El Pollo Loco restaurants beginning Saturday, September 13. And at just $1.99, this tasty new entrée delivers value and plenty of flavor.
“Despite their increasingly demanding schedules, people today want far more than fast food,” explained Karen Eadon, chief marketing officer for El Pollo Loco. “They seek bold flavor, great value, and the opportunity to customize menu selections to their individual tastes. El Pollo Loco’s new Grilled Chicken Tortilla Roll delivers on all accounts and is served with a choice of dipping sauce from three signature recipes available only at El Pollo Loco.”
El Pollo Loco will communicate its new Grilled Chicken Tortilla Roll through a multimedia campaign that includes television commercials in select West Coast markets beginning September 15, 2008. In addition to television advertising, a wide mix of point-of-purchase vehicles will
introduce the Grilled Chicken Tortilla Roll, including window clings, translites, register displays, and drive-thru communication.
El Pollo Loco, Inc., a privately held company headquartered in Costa Mesa, California, offers
a wide variety of fresh Mexican entrees (grilled chicken burritos, Pollo Bowl entrees, pollo salads, tacos, quesadillas, Chicken Tortilla Soup, and more) in addition to individual and family meals of its famous chicken served with a wide variety of sides, warm tortillas and fresh salsas. The company currently operates more than 400 restaurants in 13 states: California, Arizona, Nevada, Texas, Colorado, Oregon, Washington, Utah, Georgia, Illinois, Virginia, Massachusetts and Connecticut. For more information, visit the company’s website at www.elpolloloco.com.
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