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When We Started Serving Convenient Food That Wasn't Fried They Said We Must Be Loco

The Proprietary Flavor Consumers Love
Since 1975, we've been hand marinating chicken in fresh fruit juices, aromatic herbs and zesty spices. Then we slow-cook it over an open flame so it's golden and crispy on the outside, juicy and tender inside.

Choices for Every Diner
This signature cooking method sets El Pollo Loco clearly apart from the competition. It also provides the base ingredient for a menu rich in flavors and choices for every diner and meal occasion. A full range of side dishes including salad, beans, vegetables, rice and more allows consumers to create the fast, fresh meal that's ideally suited to their tastes.

Keeping Pace With America's Busy Lifestyle
Our delicious chicken is the key ingredient in several contemporary mexican-influenced entrees that are popular with customers at lunch or on the go. Fresh salads, gourmet burritos and a chicken quesadilla that broke sales records are just a few of the fast, delicious options. Combined with french fries and a fountain beverage, El Pollo Loco even offers a selection of value meals letting price and time conscious customers enjoy great taste on a fast food budget.

To see a few more trends shaping the business in the coming years, click Trends