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  ONE HOT CONCEPT
 

The secret to El Pollo Loco's success is our great tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors and is a healthier alternative to traditional fast food.

HOT FACTS:
  • 50% lunch and 50% dinner during 14-hour operating day
  • The highest AUV of any combined franchised and company-operated chicken concept in the country*
  • Exclusive development territories
  • Solid track report with 25 years experience
  • End cap, in-line and freestanding drive-thru options
  • Strong catering opportunities

The first El Pollo Loco, or "The Crazy Chicken," began as a roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. It featured an authentic family recipe-fresh chicken marinated in special herbs, spices and citrus juices and then flame-grilled to perfection. The restaurant quickly became a local favorite. In 1980, the first California restaurant opened.

Today, El Pollo Loco is owned by Trimaran Capital Partners, a private New York-based asset management firm and Company Management. The tradition continues with signature dishes that satisfy consumers desire for flavorful food that fits well with today's active lifestyles. We're currently flame-grilling marinated chicken in 340 El Pollo Loco restaurants: 146 are owned and operated by the company and 194 are owned by franchisees. .

Top-Notch Support

We’ve assembled an experienced senior management team as well as a dedicated franchise support staff to help you get your new restaurant up and running. We provide the following:

Operations

  • Franchise operations support with Franchise Consultants who are specifically assigned to new franchisees to keep them continually updated on new information and procedures important to their business

Marketing

  • Grand opening marketing plans specifically tailored to your new market to help you build strong sales from the moment you open your doors

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  • State-of-the-art marketing intranet site with turn key marketing programs and materials

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  • On-going product development to keep your menu fresh and relevant
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Real Estate

  • Our expert real estate team will work with you in market planning and site selection to determine the best possible locations for your restaurants

Training

  • Seven weeks pre-opening training for franchisee and restaurant managers

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  • Franchise training consultants offering on-going training programs for crew and management

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  • Support and guidance in recruiting, hiring, training and retaining the top employees
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CATCH THE FIRE! Here’s What It Takes

  • Desire to provide a unique and relevant product

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  • Current multi-unit restaurant operator or investor seeking to diversify portfolio

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  • Minimum net worth of $1.5 million with liquidity of $750,000

  • An interest in opening a minimum of three locations in 48 months

  • Recognize the value of investing in and expanding with a restaurant chain that has a solid track record
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*Source: Nation’s Restaurant News, June 28, 2004

For New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

This is not an offer for a franchise. An offer for a franchise is made only by the means of the franchisor's Uniform Franchise Offering Circular (UFOC).