The secret to El Pollo Loco's success is our great tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors and is a healthier alternative to traditional fast food.
The first El Pollo Loco, or "The Crazy Chicken," began as a roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. It featured an authentic family recipe-fresh chicken marinated in special herbs, spices and citrus juices and then flame-grilled to perfection. The restaurant quickly became a local favorite. In 1980, the first California restaurant opened.
Today, the tradition continues with signature dishes that satisfy consumers desire for flavorful food that fits well with today's active lifestyles. We're currently flame-grilling marinated chicken in over 400 company and franchise owned El Pollo Loco restaurants.
A tenured senior team of restaurant professionals providing long term stability and VISION.
Great Tasting Food
El Pollo Loco's success stems from the unique preparation of it's award winning "pollo", fresh chicken marinated in a signature recipe of herbs, spices, garlic and citrus passed down from the founding family. The chicken is then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side accompaniments. Rounding out the menu are fresh flavorful entrées inspired by the kitchens of Mexico, including grilled burritos, Pollo Bowl® entrées, Pollo Salads, tacos, Chicken Tortilla Soup, quesadillas and more.
Marketing Support
El Pollo Loco's team of experienced executives and management are dedicated to providing first-class marketing support and:
- Has a proven history of successful marketing
- Is aligned with award winning advertising agencies
- Utilizes a strategic approach to building a strong brand
- Is focused on driving traffic and sales profitably
We provide marketing support through:
- Innovative Marketing and Advertising Campaign
- Development and execution of bilingual promotional strategies
- Product Innovation to fuel sustained growth
- Support for grand openings
- Marketing plans tailored to each markets needs
- Effective communication and support of franchisees needs
- Comprehensive Grand Opening programs
- Access to El Pollo Loco's Online LSM toolkit--at franchisees disposal
- On-going product development to keep your menu fresh and relevant
- Full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants.
Operations
We offer Franchise operations support with Franchise Business Managers who are specifically assigned to new franchisees to keep them continually updated on new information and procedures important to their business
Real Estate
Our expert real estate team will work with you in market planning and site selection to determine the best possible locations for your restaurants
Quality Training
- Seven weeks pre-opening training for franchisee and restaurant managers
- Franchise training consultants offering on-going training programs for crew and management
- Complete restaurant opening support
CATCH THE FIRE! Here’s What It Takes
- 5 years or more experience as a current multi-unit restaurant operator or owner
- Minimum net worth of $1.0 million with liquidity of $300,000 per restaurant
- Strong business background
- Able to develop in 24 months
- Operator must live in area of operation
- Recognize the value of investing in and expanding with a restaurant chain that has a solid track record
- For New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
- This is not an offer for a franchise. An offer for a franchise is made only by the means of the franchisor's Franchise Disclosure Document (FDD).
Although we will attempt to respond to your inquiry as soon as possible, please note that (i) none of the communications made through this website should be construed as an offer to sell any franchise in, nor is any such communication directed to, any jurisdiction requiring registration of the franchise before it is offered or sold in the jurisdiction, and (ii) we are unable to provide El Pollo Loco franchise information to any prospective franchisee that is a resident of, or who intends to establish a franchise in, any jurisdiction in which a registration is required, until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document (if any) has been delivered to the prospective franchisee before the sale in compliance with applicable law. These jurisdictions include: Hawaii, Maryland, Michigan, Minnesota, North Dakota, Rhode Island, South Dakota and Wisconsin.